How to Launch Your Startup Without Being an Expert

Being an entrepreneur has become extremely popular in recent years and the number of startups globally has increased significantly. These companies, based on innovation and technology, are characterized mainly by accelerated growth backed by funding. 

As a result, a lot of these companies manage to exist and even be sold off to larger corporations. Even notable companies whose business models are sought after worldwide, like Amazon and Facebook, began as startups. 

Nonetheless, most startups need help with growth and achieving success along the road. There’s one thing many startups have in common: Innovation, which tends to allow a grand scale of growth through technology. 

But most of the time, those with an entrepreneurial mindset need to learn how to achieve innovative success. According to the US Small Business Administration, there are 31.7 million small businesses in the US, which accounts for 99.9% of all companies in the country. 

So, how can you successfully launch your startup and stand out in a booming industry? TK Kader is an entrepreneur, international best-selling author and angel investor who leads the Unstoppable movement to help SaaS Founders build & scale great software companies. 

“I started my second company, which went on to be one of the pioneers of the Sales Engagement category, we were one of the first companies that created it, and now it’s about a $5.5 billion category. But when we started – no one quite understood exactly what we were selling. We had to create the category and educate buyers. This is the power of a Go-To-Market strategy.”

Unstoppable now helps SaaS Founders educate their target customers on why they need their innovative software with a differentiated Go-To-Market strategy using the same principles that TK learned in his prior 15-years in the Software as a Service (SaaS) space. 

He publishes a new episode on growing software companies every Sunday to educate the broader community:

The Challenge is Worth the Risk

It’s no secret that although tech startups continue to be on the rise, there is always that risk factor on whether a company will succeed. “The leading cause of startups failing? The lack of an effective Go-To-Market Strategy,” said TK Kader. 

At the start of 2023, there were 1,203 billion-dollar “Unicorn” startups globally. As the number of unicorns continues to rise each year, almost doubling from 2020 to 2021, there’s no predicting the number of opportunities available in the space.

According to Kader, you learn from your successes and the trials that come with errors committed while building a company. Ultimately, the experience of building a company from scratch will give you the right toolset to take that company to the next level.

As the startup scene evolves, it will be interesting to see how entrepreneurs change their strategies to embrace the risks.

Don’t Limit Yourself

The opportunities and routes you can take while developing a startup are endless. Innovation is dynamic and your business model could grow beyond the initial goals you establish. Always look to increase your efficiency, put your user’s experiences first and add value to your clients.

Please don’t stop and think about the what-ifs; take the current opportunity and move forward. It might take multiple tries or it might take one. 

Kader also highlights the difficulties founders and entrepreneurs sometimes face with decision-making. It can be very i

solating sitting in a room trying to decide. “You can’t go to the board of directors or talk to your team as they need a strong leader that doesn’t show vulnerability.” 

But ultimately, it is through risk, powered by innovation, that great success will be achieved in a startup. As you can see, the universe of startups is infinite and now that you have an idea on the road to a successful startup, it’s relevant to be mindful of innovation and risk to avoid limitations. 

It’s of the essence to define your business model, research and get to know your target clients. These will be the motor that will keep the company going on your road to success.

See Veristrat for more on startup valuations.


Leave a Reply

Your email address will not be published. Required fields are marked *