{"id":11576,"date":"2023-06-07T12:16:03","date_gmt":"2023-06-07T12:16:03","guid":{"rendered":"https:\/\/presspay.ng\/news\/?p=11576"},"modified":"2023-06-07T12:16:06","modified_gmt":"2023-06-07T12:16:06","slug":"5-ways-to-grow-your-startup-with-online-reviews","status":"publish","type":"post","link":"https:\/\/presspay.ng\/news\/5-ways-to-grow-your-startup-with-online-reviews\/","title":{"rendered":"5 Ways to Grow Your Startup With Online Reviews"},"content":{"rendered":"\n

Online reviews<\/a> are crucial, even for new businesses in entirely new market categories. In fact, reviews may be more important for you because you have to prove two things to potential buyers:<\/p>\n\n\n\n

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  1. That you can actually solve their problem<\/li>\n\n\n\n
  2. That your company is good to work with<\/li>\n<\/ol>\n\n\n\n

    You’re brand new, so without someone else’s say-so, you have no way to prove this. Online reviews\u00a0help you stand out<\/a>\u00a0and prove your value. Here’s how they can be used to grow your startup:<\/p>\n\n\n\n

    1. Rank higher in search results<\/strong><\/p>\n\n\n\n

    Online reviews are a key ranking factor<\/a> for Google and other search engines. Google et. al. want to show searchers the most relevant, helpful and authoritative results, and they use online reviews to help them do it. This doesn’t just apply to local businesses. It applies to everyone.<\/p>\n\n\n\n

    If you’re creating a brand new market, this will take time to show results. But as soon as people begin searching for [XYZ] services that you offer \u2014 and they may be already \u2014 this will turn into a lead funnel for you.<\/p>\n\n\n\n

    2. Become the category leader<\/strong><\/p>\n\n\n\n

    It’s tough to create a new category, but it’s much easier to stand out in an existing one. All you need is a good product and enough people saying that you’re great. You can stand out in review platforms, market research reports and approved vendor lists \u2014 all by simply earning more online reviews than other companies in the same category.<\/p>\n\n\n\n

    3. Get on “Best of” and “Top 10” lists<\/strong><\/p>\n\n\n\n

    An unfortunate truth: Most of those “Best [XYZ] Providers” and “Top 10 [XYZ] Tools for [Industry]” are written by junior editors who do a Google search and reference whoever shows up on the first two pages.<\/p>\n\n\n\n

    If you\u00a0earn more online reviews<\/a>, you will show up higher in those search results, giving you a significantly higher chance of getting on one or more of these “Best of” lists, which then:<\/p>\n\n\n\n