{"id":11849,"date":"2023-06-15T15:07:56","date_gmt":"2023-06-15T15:07:56","guid":{"rendered":"https:\/\/presspay.ng\/news\/?p=11849"},"modified":"2023-06-15T15:07:59","modified_gmt":"2023-06-15T15:07:59","slug":"growing-your-small-business-in-the-right-direction","status":"publish","type":"post","link":"https:\/\/presspay.ng\/news\/growing-your-small-business-in-the-right-direction\/","title":{"rendered":"Growing your small business in the right direction"},"content":{"rendered":"\n<p>Small businesses are the backbone of economies worldwide, playing a crucial role in driving innovation, job creation, and overall economic growth. But running a small business is no picnic, even for solopreneurs who don\u2019t have any employees. In a small business, the person (or people) in charge need to master multiple disciplines.&nbsp;<\/p>\n\n\n\n<p>Running a small business means that one day the owner has to set up a reliable and secure payment system on a website, and the next, figure out how to build a social media following or manage stock levels.&nbsp;<\/p>\n\n\n\n<p>With so much to keep on top of, and so many inconsistent resources online, having a reliable and comprehensive learning platform, designed especially for small businesses, would be an amazing tool.<\/p>\n\n\n\n<p>Imagine how much easier it would be to take care of your business tasks if you had a well-researched and trustworthy platform that covers almost every topic \u2014 from the everyday to the more technical. That\u2019s where Namecheap\u2019s re-vamped&nbsp;<a href=\"https:\/\/www.namecheap.com\/guru-guides\/\">Guru Guides<\/a>&nbsp;come in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-but-can-t-you-just-hire-someone\">But can\u2019t you just hire someone?<\/h2>\n\n\n\n<p>Professionals come at an obvious financial cost. We aren\u2019t suggesting small business owners learn to plumb a bathroom or fix a leaky roof (unless that\u2019s your trade, of course). There are trades that require mastery, or skills difficult to obtain, where it\u2019s still necessary to hire professionals.<\/p>\n\n\n\n<p>But when it comes to making basic inroads into SEO, setting your business up correctly in WooCommerce\/Shopify, or learning the best way to talk about your business on Social, we\u2019re not talking rocket science. In fact, not only are these fairly uncomplicated, with&nbsp;<a href=\"https:\/\/www.namecheap.com\/guru-guides\/\">plenty of guides<\/a>&nbsp;you can use; systems like WordPress were literally built to make it so that anyone can compete online at almost no cost. It\u2019s become an essential part of e-commerce \u2014 almost a way to ensure there is ample competition for the big players.<\/p>\n\n\n\n<p>And yes, when it comes to tasks like the above, you may very well end up paying someone to learn something that you could have learned yourself with a little perseverance \u2014 or by knowing where to go for the answers you need. After all, if there\u2019s even a chance you can undertake the task yourself, it\u2019s worth attempting before opening your wallet.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learning-at-the-right-level\">Learning at the right level<\/h2>\n\n\n\n<p>We\u2019ve all been put off learning something new by sheer overwhelm or decision paralysis when we\u2019ve typed it into Google, to be met with a squillion articles that don\u2019t quite nail what we\u2019re after.&nbsp;<\/p>\n\n\n\n<p>A big part of your confidence when it comes to learning new things will come from the learning platform you choose. Can you trust it? Is it at the right level for you? Does it have the specificity you need, or is it too generalistic? All these things must be considered. A business just starting out will need more comprehensive explanations than those who are already trading, and have picked up a lot about business online. So what if there was a learning platform built specifically for small business owners, with hundreds of articles designed to make life easier, and potentially make you a more valuable asset to your business?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-diy-and-save\">\u2018DIY and save\u2019<\/h2>\n\n\n\n<p>You may already know that, for some time now, we\u2019ve been encouraging you to \u2018<a href=\"https:\/\/www.namecheap.com\/blog\/small-businesses-save-with-digital-diy\/\">DIY and save<\/a>\u2018 as part of our mission to help you \u2018<a href=\"https:\/\/www.namecheap.com\/promos\/make-more-online-for-less\/\">make more online, for less<\/a>\u2019.&nbsp;<\/p>\n\n\n\n<p>Well, it might not surprise you to learn we\u2019ve taken the same approach to learning with Namecheap. Whether it\u2019s making it easier to manage your social media and moderate reviews, or encouraging you to bring design elements in-house, Namecheap\u2019s revamped Guru Guides will answer your questions in short, easy-to-understand articles \u2014 whatever your current level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-guru-guide\">What is a Guru Guide?&nbsp;<\/h2>\n\n\n\n<p>Guru Guides focus on common problems and answer common questions faced by small businesses, to guide small business owners through in a way they can easily understand. What sets Guru Guides apart from other platforms (even on Namecheap) is that we cater both to those starting out, as well as those that have been up and running for a while, with two clearly defined pathways.<\/p>\n\n\n\n<p>Articles are subdivided into categories and subcategories, and you\u2019ll be presented with a selection of these after you choose your business level (as shown above). The screenshot above shows one of many featured sections about web design and branding, aimed at those just starting out in business.&nbsp;<\/p>\n\n\n\n<p>As you can see, the featured articles cover the basics of how to make a functional homepage, what UX design is, and go into more detail about specific kinds of blogs \u2014 but by clicking \u2018See more\u2019, you will be taken to a complete set of articles in this category.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-how-you-learn-best\">Learn how you learn best<\/h2>\n\n\n\n<p>We don\u2019t all learn in the same way. Some of us like to scan through articles, while others prefer more visual-based learning. Our Guru Guides cater to both. You can easily see whether something is a video (Masterclass), or written article (Guide), with a quick glance at the thumbnail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-guru-guides-101-series\">Guru Guides 101 Series<\/h2>\n\n\n\n<p>Definitely worth a mention is our newly-launched 101 series. One-hundred-and-one articles that give you the \u2018101\u2019 on almost every web-based topic you can think of. They\u2019re perfect quick reads for when you want to sate your curiosity on a subject and get some practical knowledge without going too deep.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-don-t-wait-dive-in-today\">Don\u2019t wait \u2014 dive in today!<\/h2>\n\n\n\n<p>Our Guru Guides are short and concise, to make learning easy and manageable for even the busiest small business owner. Its design is intuitive, and you\u2019ll find the articles you want in no time. Whether you want&nbsp;<a href=\"https:\/\/www.namecheap.com\/guru-guides\/category\/101-series\/\">101 basics<\/a>, to&nbsp;<a href=\"https:\/\/www.namecheap.com\/guru-guides\/\">filter by your business experience<\/a>, or simply want to find the&nbsp;<a href=\"https:\/\/www.namecheap.com\/guru-guides\/guides\/\">most popular content<\/a>&nbsp;that everyone else is enjoying.<\/p>\n\n\n\n<p>We\u2019re currently celebrating\u00a0<a href=\"https:\/\/nationaltoday.com\/micro-small-and-medium-sized-enterprises-day\/\">#MSMEDay23<\/a>\u00a0with our\u00a0<a href=\"https:\/\/www.namecheap.com\/promos\/small-business-sale\/\">Small Business Week Sale<\/a>. Check out incredible offers, not only great for small businesses, but for anyone who wants incredibly-priced domains, hosting, security, and Business DIY Tools.<\/p>\n\n\n\n<p>Looking through our Guru Guides to find we\u2019ve missed out something important, or didn\u2019t go deep enough to answer your questions? Leave us a comment on the guides, and we can look into creating new ones to meet your needs!<\/p>\n\n\n\n<p>Source: namecheap.com<\/p>\n\n\n\n<p>Cc: James Long<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses are the backbone of economies worldwide, playing a crucial role in driving innovation, job creation, and overall economic<\/p>\n","protected":false},"author":1,"featured_media":8418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[43],"tags":[],"class_list":["post-11849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growing your small business in the right direction - PressPayNg Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/presspay.ng\/news\/growing-your-small-business-in-the-right-direction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing your small business in the right direction - 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