{"id":13544,"date":"2023-08-09T14:00:05","date_gmt":"2023-08-09T14:00:05","guid":{"rendered":"https:\/\/presspay.ng\/news\/?p=13544"},"modified":"2023-08-09T14:00:10","modified_gmt":"2023-08-09T14:00:10","slug":"5-mistakes-to-avoid-in-your-digital-marketing","status":"publish","type":"post","link":"https:\/\/presspay.ng\/news\/5-mistakes-to-avoid-in-your-digital-marketing\/","title":{"rendered":"5 Mistakes To Avoid in Your Digital Marketing"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Digital marketing is an excellent avenue for&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/startup\">startups<\/a>&nbsp;to increase their visibility and attract new audiences and customers. A&nbsp;<a href=\"http:\/\/sproutsocial.com\/insights\/data\/harris-insights-report\/\">third of customers<\/a>&nbsp;discover new brands via social media \u2013 the younger, the higher the share.&nbsp;<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/google-product-discovery-statistics\/\">Data by Google<\/a>&nbsp;shows that 49% of consumers use the search engine to look for new products.<\/p>\n\n\n\n<p>Consequently, it&#8217;s unsurprising that social networks and business websites are the two most important marketing channels in 2023 \u2014 with&nbsp;<a href=\"https:\/\/www.hubspot.com\/hubfs\/2022_State-of-Inbound-Marketing-Trends_V08122022.pdf?__hstc=163787360.6dcbc7869654ff4a730b9d24ab4f7c92.1691577345969.1691577345969.1691586941144.2&amp;__hssc=163787360.5.1691586941144&amp;__hsfp=2340448485\">over 80% of marketers<\/a>&nbsp;harnessing these avenues to reach potential customers. That&#8217;s closely followed by email marketing \u2013 unsurprisingly, given that, on average, email packs $36 of return&nbsp;<a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\">on every $1 spent<\/a>&nbsp;on it.<\/p>\n\n\n\n<p>The bottom line? Startups must have a solid digital marketing strategy to stay competitive.<\/p>\n\n\n\n<p>However, many new contenders make basic mistakes when drawing up their strategies. Here are the five worst pitfalls \u2014 and how to avoid them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Not identifying target audiences and their pain points<\/h2>\n\n\n\n<p>One of the most common mistakes startups make in their digital marketing strategies is to dive in without a clear idea of their\u00a0<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/10-ways-to-learn-about-your-target-audience\/307880\">target audience<\/a>\u00a0or what the pain points of\u00a0<a href=\"https:\/\/www.entrepreneur.com\/topic\/target-audience\">this audience<\/a>\u00a0are. This is especially true for freshly launched startups, as it is tempting to cast the net wide to target as many potential customers as possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Neglecting the basics: websites, blogs, and SEO<\/h2>\n\n\n\n<p>In 2023, digital marketing offers many avenues for startups to engage their audience \u2014 with an increasingly heavy focus on&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/science-technology\/the-business-of-harnessing-the-power-of-social-media\/403827\">social media<\/a>.<\/p>\n\n\n\n<p>As a result, many startups focus exclusively on&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/turn-todays-top-social-media-platforms-into-business\/356920\">social channels<\/a>&nbsp;at the expense of less flashy but equally important components of digital marketing: their business website, blog content and&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/topic\/seo\">SEO<\/a>. Many startups&#8217; websites are light on information and heavy on the design. They&#8217;re anything but the SEO-optimized, content-rich powerhouses they need to be to rank in Google and boost visibility.<\/p>\n\n\n\n<p>Blogs, especially, tend to be sidelined. Faced with flashy trends such as influencer marketing, article writing might seem outdated in 2023. However, blogs are still a\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/355962\">cornerstone of content marketing<\/a>\u00a0and have large potential in terms of search engine optimization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Leaving automation and personalization potential untapped<\/h2>\n\n\n\n<p>Another common mistake many startups make in drawing up their digital marketing strategy is neglecting&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/science-technology\/the-benefits-of-automation-for-digital-marketing\/428544\">automation<\/a>&nbsp;and personalization. Modern marketing platforms offer a huge potential here. Nowadays, technology enables marketers to adjust content and messaging strategy to every customer&#8217;s preferences. Research&nbsp;<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\">by McKinsey<\/a>&nbsp;shows that 71% of customers now expect to receive personalized messages from companies.<\/p>\n\n\n\n<p>Automation tools can help marketers streamline their workflows and reach results more efficiently. However, to derive the maximum benefit from these options, they must be planned initially; otherwise, data is siloed. By integrating personalization and automation into their digital marketing strategy from day one, startups can build a comprehensive data basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Ignoring social proof<\/h2>\n\n\n\n<p>Why should customers&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/leadership\/7-trust-building-tips-to-use-in-your-business\/276046\">trust a startup<\/a>? By definition, these businesses are brand new and so have no reliable track record of being judged. That&#8217;s why startups must integrate social proof into their&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/the-5-best-digital-marketing-strategies-to-empower-your\/369159\">digital marketing strategy<\/a>&nbsp;from the start.<\/p>\n\n\n\n<p>When purchasing an unfamiliar brand online,\u00a0<a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/01\/13\/2366090\/0\/en\/Brand-Rated-Nine-out-of-ten-customers-read-reviews-before-buying-a-product.html\">95% of people<\/a>\u00a0read customer reviews before. This is why showing testimonials, ratings and links to review sites like Trustpilot on business websites can significantly boost conversions.<\/p>\n\n\n\n<p>Another way to go is to harness the growing creator economy by working with&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/science-technology\/its-time-to-redefine-the-influencer\/373876\">influencers<\/a>&nbsp;who can access an audience that trusts them.<\/p>\n\n\n\n<p>A Statista&#8217;s Research Department survey showed that\u00a0<a href=\"http:\/\/www.statista.com\/statistics\/956197\/influencer-impact-on-purchasing-decisions\/\">45% of consumers<\/a>\u00a0between 18 and 34 had tried products recommended by micro-influencers. 27% even said they&#8217;d made purchases directly after seeing a post.<\/p>\n\n\n\n<p>Another way to go is to harness the growing creator economy by working with&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/science-technology\/its-time-to-redefine-the-influencer\/373876\">influencers<\/a>&nbsp;who can access an audience that trusts them.<\/p>\n\n\n\n<p>A Statista&#8217;s Research Department survey showed that\u00a0<a href=\"http:\/\/www.statista.com\/statistics\/956197\/influencer-impact-on-purchasing-decisions\/\">45% of consumers<\/a>\u00a0between 18 and 34 had tried products recommended by micro-influencers. 27% even said they&#8217;d made purchases directly after seeing a post.<\/p>\n\n\n\n<p>Source: entreprneur.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is an excellent avenue for&nbsp;startups&nbsp;to increase their visibility and attract new audiences and customers. A&nbsp;third of customers&nbsp;discover new<\/p>\n","protected":false},"author":1,"featured_media":4240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[43],"tags":[],"class_list":["post-13544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Mistakes To Avoid in Your Digital Marketing - PressPayNg Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/presspay.ng\/news\/5-mistakes-to-avoid-in-your-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Mistakes To Avoid in Your Digital Marketing - PressPayNg Blog\" \/>\n<meta property=\"og:description\" content=\"Digital marketing is an excellent avenue for&nbsp;startups&nbsp;to increase their visibility and attract new audiences and customers. 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