{"id":4454,"date":"2022-09-02T13:53:37","date_gmt":"2022-09-02T13:53:37","guid":{"rendered":"https:\/\/presspay.ng\/news\/?p=4454"},"modified":"2022-09-02T13:53:40","modified_gmt":"2022-09-02T13:53:40","slug":"the-3-cs-of-content-creation-that-will-make-you-stand-out-online","status":"publish","type":"post","link":"https:\/\/presspay.ng\/news\/the-3-cs-of-content-creation-that-will-make-you-stand-out-online\/","title":{"rendered":"The 3 Cs of Content Creation That Will Make You Stand Out Online"},"content":{"rendered":"\n

People share content because it’s credible, and they want some of that authority to transfer to themselves. Whether you’re a journalist, blogger or the average\u00a0social media<\/a>\u00a0user, the content people link to or share is intended to\u00a0amplify their authority<\/a>\u00a0in their writing or social group. Try these ideas to make your content stand out as a credible source:<\/p>\n\n\n\n

Make it credible<\/h2>\n\n\n\n

1. Gather original data<\/strong><\/p>\n\n\n\n

Try conducting your own online surveys. Form a hypothesis, and develop five or ten questions to test it. Use a calculator<\/a> to determine the sample size you need for statistical significance and pay for that many responses. Then, deploy it on Google Surveys, Pollfish or Survey Monkey, and let the data pour in. Depending on your budget, this may be cost-prohibitive, so consider using sourced data.<\/p>\n\n\n\n

2. Aggregate credible sources<\/strong><\/p>\n\n\n\n

Utilizing other people’s data isn’t as effective for link acquisitions, because most writers prefer to link to an original source. However, you can increase your chances by including multiple authoritative sources to appear credible.<\/p>\n\n\n\n

Increase shares further by appealing to people’s egos. Writers and influencers love it when people source their work. So, credit them by name in the body of your article and include a link.<\/p>\n\n\n\n

Make it consumable<\/h2>\n\n\n\n

Producing linkable content<\/a> is about more than just your text. You also have to present your data and ideas in an attractive and user-friendly package. Try out these suggestions:<\/p>\n\n\n\n

1. Optimize for readability<\/strong><\/p>\n\n\n\n

In the world of online content, few things are more intimidating than a giant wall of text. Organize your content, and split up large sections of text with headings and images. Use short sentences, and keep your vocabulary accessible. The reader will then be able to skim your content to determine its relevance.<\/p>\n\n\n\n

2. Include visually appealing, rich media<\/strong><\/p>\n\n\n\n

Visuals are often more understandable than mounds of text. Embed some engaging images, videos, charts and graphs to tell a better story. Use Google Charts<\/a> to quickly develop interactive components and make them easy to embed. Include a watermark in case someone shares your visual without a link.<\/p>\n\n\n\n

3. Be quotable<\/strong><\/p>\n\n\n\n

Neil Armstrong said, “That’s one small step for a man, one giant leap for mankind.” It was obviously a prepared statement, and yet, it was memorable. When you write your article, include quotables that authors are likely to share.<\/p>\n\n\n\n

4. Tell a story<\/strong><\/p>\n\n\n\n

People think in stories, so frame your content in this way to\u00a0make it more engaging<\/a>. If that doesn’t work, then inject one or two anecdotes into your copy.<\/p>\n\n\n\n

Make it compelling<\/h2>\n\n\n\n

Readability, graphics and data will make your content richer. Make them compelling to earn links and social shares<\/a>. Try these techniques to increase pickup:<\/p>\n\n\n\n

1. Pick a trending topic<\/strong><\/p>\n\n\n\n

Use a tool like Buzzsumo, Ubersuggest or Google Trends to find trending topics. Then, write your article about that topic from a unique angle.<\/p>\n\n\n\n

2. Be contrarian<\/strong><\/p>\n\n\n\n

Make your content stand out with divergent ideas and form. Make a case for why the sky is red. Make a long-form guide when competitors are doing 1,000-word blog posts. Or if competitors are going long-form, then be concise.<\/p>\n\n\n\n

3. Embrace controversy<\/strong><\/p>\n\n\n\n

Controversy stimulates emotional responses. Done well, you’ll get engagement from people who are both attacking and defending you and your ideas. You may lose part of your audience, but those who stay are likely to be very loyal and engaged.<\/p>\n\n\n\n

4. Optimize for long-tail keyphrases<\/strong><\/p>\n\n\n\n

Many writers use search engines to discover articles to reference in their stories. It can be difficult to rank for competitive keywords. So, target super long-tail keyphrases with low competition<\/a> that a writer is likely to type in to Google.<\/p>\n\n\n\n

5. Create a rockstar title and meta description<\/strong><\/p>\n\n\n\n

Headlines sell newspapers, and the same can be said for digital stories. Yours needs to stand out against all of the other content on the page to drive a click. Include keywords in your title and description that people are likely to use. Then, make it clickbaity. Include superlatives like best or ultimate, make controversial statements or frame it as a question.<\/p>\n\n\n\n

Put it on their radar<\/h2>\n\n\n\n

Don’t wait for people to share your content \u2014\u00a0give it a push<\/a>. Try these tactics:<\/p>\n\n\n\n