How to make networking most effective

The main thing to understand about networking is that it’s a two-way street. To be truly effective, it must be mutually beneficial for both parties involved. It’s not enough to be confident when approaching others, which is probably the most common advice for those looking to master this skill. To make the most of your networking efforts, it’s important to focus on building strong relationships, which requires dedicated time and effort.

So, when choosing who to network with, it’s important to consider what you can offer in return. Think about the skills and expertise you can share, and seek out individuals who you can help and who can help you. Building relationships based on mutual respect and a give-and-take mentality will result in stronger, more meaningful connections. For example, it’s a bad idea to start the connection by asking for help. Rather, I prefer to explain how I can help the person and why the relationship would be mutually beneficial.

One way to build strong relationships is to dedicate time each week to focus specifically on helping others. For me, it’s two hours weekly, during which I interact with people exclusively to help them. For example, have lunch with an entrepreneur who contacts you on LinkedIn or participate in an event organized by someone you know.

Source: entrepreneur.com

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